Authenticity Competitive research is a huge industry. I’m not saying it doesn’t have a purpose, but it should not be what drives your brand. I have seen many companies see something a competitor does that works and decide that they...

What is brand management? Now that you have a clear vision of your brand and what it should look like, being intentional about presenting those things in every interaction with your customers is crucial. As with most things in life,...

Veteran-founded Palmetto State Armory began in 2008. The reputation for quality AR-15 parts and accessories launched the company onto an incredible growth path. PSA is now a renown manufacturer with nearly a dozen firearm lines and a continued reputation...