Authenticity Competitive research is a huge industry. I’m not saying it doesn’t have a purpose, but it should not be what drives your brand. I have seen many companies see something a competitor does that works and decide that they...

What is brand management? Now that you have a clear vision of your brand and what it should look like, being intentional about presenting those things in every interaction with your customers is crucial. As with most things in life,...

All you need to do is take the intangibles that make you great and make them tangible. Easy, right? Well, it may not be easy, but it will be worth it. Do a detailed brand audit - Ask the right...

It can be confusing sometimes, especially since there are different ways of doing each. There is a good bit of overlap and the points are not exactly linear. Branding encompasses all the intangibles  (the “why” of the company -...

Allen Kendrick moved to Lexington, SC to start Vivid Church in the middle of the Covid-19 pandemic. All the usual methods for starting a church didn’t really apply, and very little data was available for the situation they found...

Veteran-founded Palmetto State Armory began in 2008. The reputation for quality AR-15 parts and accessories launched the company onto an incredible growth path. PSA is now a renown manufacturer with nearly a dozen firearm lines and a continued reputation...