Promotional products are sometimes overlooked or dismissed, but they are an essential part of any complete branding or marketing plan. The cost is very low comparatively and the impact is more than you would think. Brandwatch has some pretty...

It can be confusing sometimes, especially since there are different ways of doing each. There is a good bit of overlap and the points are not exactly linear. Branding encompasses all the intangibles  (the “why” of the company -...